The Website Agent
Like a receptionist who already knows your business.
It sits on your website, answers visitors' questions from your own information, asks what you'd ask, and passes the enquiry to you. It can link up with your email or CRM, so every enquiry lands where you already work. It's built with you, from your own words, and you approve everything before it goes live.
Website agent
AI assistant
Hi! I'm Ada, Advisory Agent's AI assistant. I can answer questions about what we do. I'm not a person and nothing I say is professional advice. Please don't share sensitive personal details here. See our Privacy Policy for how we handle your information.
Could a website agent work for a small accountancy firm?
Yes. Website agents suit professional services such as consultancies, advisers, and small law and accountancy firms. It answers visitors' questions from your own approved information and passes real enquiries to you. Would you like to book a free 30-minute call with Zoe to talk it through?
AI assistant. Conversations are deleted after 90 days. Privacy Policy
Example conversation.
The challenge
Your website attracts interest. But does it start conversations?
Potential clients visit your website with questions. If they cannot get the answers they need, they may leave without making contact.
Missed opportunities
Visitors arrive outside working hours when your team may be unavailable.
Repetitive enquiries
Your team spends valuable time answering the same introductory questions.
Incomplete information
Enquiries arrive without enough detail, creating unnecessary back-and-forth.
The solution
Your website agent helps visitors find answers, explain their needs and connect with your team.
The flow
Human in the loop- Step 01
Website visitor
Asks questions about your services and explains what they need.
- Step 02
Website agent
Gives approved answers, collects enquiry details, qualifies the lead.
- Step 03
Your team
Pass enquiry details to your team for personal follow-up.
Built with care
Your reputation matters. Your website agent should reflect that.
The quality of every client conversation matters. We take a careful approach to how your website agent communicates and handles information.
- 01
Approved business information
We agree which information the agent should use and how that information should be maintained.
- 02
Defined communication boundaries
We establish which questions the agent can address and which require personal attention.
- 03
Human involvement
Your team remains responsible for professional judgement, important decisions and client relationships.
- 04
Testing before launch
We test the agent against realistic enquiry scenarios and refine its responses before launch.
- 05
Responsible information handling
It tells visitors it's an AI assistant, never asks for personal details in the chat, and conversations are deleted after 90 days.
Who it's for
Built for businesses where every enquiry matters.
Professional services
Consultancies, advisers, small law and accountancy firms. Understand what a client needs before the first call.
Made-to-order businesses
Printers, joiners, kitchen fitters, wedding and event suppliers. Gather the details you need to quote.
Booking-based local businesses
Gyms, studios, clubs, clinics and salons. Answer “what's on and how do I book” straight away.
Website agent questions
What people ask before they start.
- What is a website agent?
- A website agent is an AI assistant that sits on your website. It answers visitors' questions from your own information, asks the questions you would ask, and passes real enquiries to you, like a receptionist who already knows your business.
- Where does it get its answers from?
- Only from information you approve. We agree which questions it can answer and which need a person, build it from your own words, and you approve everything before it goes live.
- Can it connect to my email or CRM?
- Yes. It can link up with your email or CRM, so every enquiry lands where you already work.
- Does it collect visitors' personal details?
- Not in the chat. It tells visitors it's an AI assistant from its first message, and contact details go through a short form or booking page instead. Conversations are deleted after 90 days.
- Which businesses is a website agent for?
- Businesses where every enquiry matters: professional services such as consultancies, advisers and small law and accountancy firms; made-to-order businesses such as printers, joiners and kitchen fitters; and booking-based local businesses such as gyms, studios, clinics and salons.
- How do I get started?
- Book a free 30-minute call with Zoe Green. You'll get a short concept note with what's involved and rough costs before you decide anything.
Could your website be doing more for your business?
A free 30-minute conversation with Zoe Green to see whether a website agent could help.
30 minutes · No obligation · Direct conversation